As marketers, we’re familiar with the classic marketing channels. Email, PPC, SEO, social media, even SMS. But, what about WhatsApp...? WhatsApp isn’t just a personal messaging app, it also boasts marketing automation functionality which is perfect for businesses to...
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Power of personalisation: Boosting ROI in Retail & E-commerce
In today's highly competitive retail and E-commerce landscape, personalisation has become a game-changer for businesses looking to engage with modern audiences, boost their ROI, and stay ahead of the competition. At Deployteq, we have supported retailers such as The...
How artificial intelligence in email marketing can advance your campaigns
Artificial Intelligence (AI) has recently become everyone's number one fear. With articles claiming that AI will replace millions of jobs,ruin our love lives, and even wipe out human civilisation. At Deployteq, we've been separating ourselves from the fear-mongering....
The quick guide to customer loyalty programmes
From frequent flyer points to free dog grooming, customer loyalty programmes have become a staple in many marketing strategies. But implementing a successful loyalty programme that stands out from the crowd isn’t easy. Businesses need the right data, the right...
The power of travel personalisation: Boosting ROI in a recovering industry
The travel industry is flourishing once again. Projected to reach a revenue of $854.80 billion in 2023, this industry which has suffered some of the most severe disruption in recent years is on track to overtake pre-pandemic levels. But that doesn’t mean travel brands...
DMA Consumer Email Tracker 2023
DMA Consumer Email Tracker 2023Get ready to send successful and relevant emails with the launch of the Consumer Email Tracker report! This year's report offers valuable insights for marketers, helping you to understand the changes in consumers' email behaviours and...
Email segmentations to boost your email ROI
Every marketer wants to send the right message, to the right person, at the right time. And according to research, 91% of consumers are more likely to shop with brands that offer tailored experiences. Whilst email segmentation is far more successful than the outdated...
BIMI: What is it and how does it work?
In July 2021, Google announced it would support BIMI in Gmail inboxes. Now, Apple Mail has also joined the crew, giving BIMI the boost in publicity it needed to get noticed. Aside from Apple and Google's backing, there are many great reasons you should implement BIMI...
Cheerful Subject Lines for Christmas & New Years’
Growing your Christmas and New Years' sales means harnessing the most effective channel. Email Marketing. Your subject lines will play a large part in the success of your email marketing campaigns. We've created a list of inspiring subject lines for your upcoming...